WWD Friday

April 15, 2005: Extracts show first-timer Lenie Ramos dreamed up Little Twig after her sister snubbed her nose at the bubble bath Ramos had bought for her niece. A glance at the ingredient list revealed that the product contained substances that can irritate young skin. Soon after, Ramos-a graphic designer by training-got to work on formulating a mild, all-natural bubble bath. In the two years since launching Little Twig, Ramos has built a 10-item collection of natural baby products. Ramos said she consulted with pediatricians and parents to develop the formulas, which are free of mineral oil, talcum and sulfates-ingredients that can be harmful to a baby's skin. The products, which range in price from the $6 caterpillar washcloth to the Baby Basics gift set for $44, have already found a home in high-end retailers such as Fred Segal and ABC Carpet & Home. New additions to the line include Diaper Cream:Soothe, Travel Basics Gift Pack-stocked with mini versions of baby wash, lotion, diaper cream,baby poweder and a bath mitt-and Scrubby Bug Bath Mitts (available in ladybug or bumble bee). Ramos attended Extracts to introduce the brand to a wider market and attract some sizable retail accounts in the process. As part of ramping up the company's public relations effort, she also plans on attending the upcoming Extracts shows, scheduled for Aug. 13-16 and Nov. 13-15.